Big Data Analytics for Business Intelligence and Decision-Making

Abstract

Big Data Analytics has become a strategic capability for organizations seeking to improve business intelligence and decision-making. The rapid growth of structured and unstructured data generated from digital platforms, social media, sensors, mobile devices, and enterprise systems enables organizations to gain valuable insights into customer behavior, operational performance, and market trends. Advanced analytics techniques, including machine learning, predictive analytics, and data visualization, support evidence-based decision-making and competitive advantage. However, challenges such as data quality, privacy, security, scalability, and regulatory compliance continue to influence successful implementation. This paper discusses the importance of big data analytics, its role in business intelligence, key applications, implementation challenges, and future prospects.