Digital Transformation in Small and Medium Enterprises (SMEs): A Strategic Perspective

Abstract

Digital transformation has become a strategic priority for Small and Medium Enterprises (SMEs) seeking to improve operational efficiency, customer engagement, innovation, and competitiveness. The adoption of digital technologies such as cloud computing, artificial intelligence, big data analytics, the Internet of Things (IoT), and e-commerce enables SMEs to respond effectively to changing market conditions. This review paper explores the strategic importance of digital transformation, its benefits, implementation challenges, and future opportunities for SMEs.