Digital Marketing Strategies for MSMEs

Abstract

Micro, Small, and Medium Enterprises (MSMEs) increasingly rely on digital marketing to improve visibility, attract customers, and compete in dynamic markets. This review paper examines key digital marketing strategies adopted by MSMEs, their benefits, implementation challenges, and future opportunities. It concludes that a well-planned digital marketing approach enhances customer engagement, brand awareness, and business growth while supporting long-term competitiveness.